[New report] Transforming Alibaba: Understanding Alibaba’s most radical changes in history (2024)

In March 2023, following Jack Ma’s return to China, Alibaba announced its biggest restructuring in history. The group will be “split” into six independent units with a “1+6+N” structure.

That announcement kickstarted a year of drastic changes in leadership, people, organisational structure and much more…

What exactly has been happening? What do the co-founders, who came back to take up the roles of Group Chairman and CEO, have in mind?

Perhaps the frequency of mentions of certain keywords during Alibaba Group’s most recent earnings call offers a good glimpse. The most mentioned words are: cloud (61 times), Taobao (52 times) and AI (48 times), in contrast to once paramount important GMV (only 8 times) and brands (only 11 times):

[New report] Transforming Alibaba: Understanding Alibaba’s most radical changes in history (1)

Alibaba’s split has seen changes, nuances and reversals. Spinoff of Cloud Intelligence Group has been cancelled; enterprise collaboration suite DingTalk has been carved out, and identified as one of the four key strategic-level innovation businesses, along with 1688 (B2B platform), Quark (mobile browser & storage), as well as Xianyu (2nd hand ecommerce platform):

[New report] Transforming Alibaba: Understanding Alibaba’s most radical changes in history (2)

While “embracing change” is part of the Alibaba core values, we all know very well that in most organisations changes are very difficult to plan, and implement. The challenges are enormous for Alibaba Group, which has more than 30 businesses and close to a quarter million employees.

[New report] Transforming Alibaba: Understanding Alibaba’s most radical changes in history (3)

Our newest report “Transforming Alibaba: Understanding Alibaba’s most radical changes in history” seeks to decipher the reasons triggering the change, and the plans Alibaba has moving forward. You can download the full report here.

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[New report] Transforming Alibaba: Understanding Alibaba’s most radical changes in history (2024)

FAQs

[New report] Transforming Alibaba: Understanding Alibaba’s most radical changes in history? ›

[New report] Transforming Alibaba: Understanding Alibaba's most radical changes in history. In March 2023, following Jack Ma's return to China, Alibaba announced its biggest restructuring in history. The group will be “split” into six independent units with a “1+6+N” structure.

What problem did Alibaba solve? ›

An initial issue that Alibaba Group faced was the absence of an online payment platform. In response, Alibaba Group developed its own online payment platform called Alipay.

What is Alibaba's biggest challenge? ›

Cultural Differences: One of the biggest challenges for Alibaba in global markets is navigating the diverse cultural landscape. Each country has its own unique set of cultural norms, values, and business practices that Alibaba must adapt to.

What happened to Alibaba? ›

The company has been weighed down by multiple factors, including a slowing Chinese economy and mounting competition from new e-commerce players. That said, we think that the stock looks attractive, given its reasonable valuation and potential for growth in areas such as artificial intelligence.

Is Jack Ma still involved with Alibaba? ›

Alibaba reported in 2022 that Ma owned 3.7% of the company both directly and through holding companies, according to Bloomberg Billionaires Index. Ma owns a 10% stake in payment-processing service Alipay, which rebranded to Ant Group in 2014, according the company's prospectus filing in 2020.

What is the Alibaba scandal? ›

Alibaba, China's largest e-commerce firm, was rocked by the sexual assault allegation in August after the female employee published an account on the company's intranet stating that she was assaulted by her co-worker and a client during a business trip.

Why did Alibaba fail in the US? ›

But, according to experts, the company's failure to help U.S. companies fully understand and sell into the Chinese market contributed to its struggles abroad. The arrival of the pandemic shortly after the 2019 launch also didn't help matters.

Who is Alibaba's main competitor? ›

JD.com is one of Alibaba's primary domestic competitors in the ecommerce space. Alibaba also faces smaller national competitors and local upstarts across the Chinese landscape, including the Chinese ecommerce site Pinduoduo.

What is unusual about Alibaba? ›

What's interesting about the Alibaba Group sites is that they cover nearly every step of online trading. Because of this, the company is at the forefront of not only e-commerce, but also financial services, logistics services, cloud computing services, artificial intelligence, and machine learning.

Why did Alibaba plummet? ›

Alibaba Group Holding's ADRs sank Tuesday after the Chinese tech giant posted an 86% plunge in fiscal fourth-quarter net income on the back of investment losses. Both quarterly net income and earnings per share were below forecasts.

Why is Alibaba not doing well? ›

Alibaba Group

The stock's been a subpar performer since 2021, dogged by a myriad of challenges, including a brutal regulatory crackdown and lingering economic weakness within its core market. The stock's still within sight of its multiyear low hit in late 2022.

Who controls Alibaba now? ›

Alibaba Group
"Taobao City", the main corporate campus of Alibaba Group at Xixi, Hangzhou
Key peopleJoseph Tsai (chairman) Eddie Wu (CEO) J. Michael Evans (president)
ServicesAlibaba.com Alibaba Cloud AliExpress AliOS AliGenie Taobao Tmall Lazada 1688.com Daraz Miravia
RevenueCN¥941.168 billion (US$130.35 billion, 2024)
19 more rows

Who is the biggest shareholder of Alibaba? ›

Jack Ma and Joe Tsai, the co-founders of Alibaba Group Holding, have emerged as the two largest shareholders of the e-commerce giant they founded in 1999, by aggressively scooping up its tumbling shares in New York and Hong Kong.

What is the failure story of Alibaba founder? ›

Jack Ma's life is perhaps the greatest example of success through failure. He failed primary school twice and middle school three times. He also failed his university entry exam three times. He was rejected by the police force and even KFC.

Who is the parent company of Alibaba? ›

Alibaba Group
"Taobao City", the main corporate campus of Alibaba Group at Xixi, Hangzhou
Net incomeCN¥47.079 billion (US$7.427 billion, 2022)
Total assetsCN¥1.696 trillion (US$267.467 billion, 2022)
Total equityCN¥1.073 trillion (US$169.189 billion, 2022)
OwnerSoftBank Group
19 more rows

Who will be replaced in Alibaba? ›

Alibaba will “embrace the future with a brand new outlook”

Alibaba today (20 June 2023) announced that Joe Tsai and Eddie Wu, two co-founders, will replace Daniel Zhang as the Group's Chairman and CEO respectively.

Why was Alibaba so successful? ›

Alibaba gathers scattered customers with similar needs to form a powerful purchasing group that can buy single products at a wholesale price. Furthermore, Alibaba also takes advantage of its massive online customer behavior data to develop products suited to particular customer habits.

What does Alibaba deal with? ›

Alibaba is headquartered in China and specializes in e-commerce and cloud computing platforms. The company was founded in 1999.

What does Alibaba focus on? ›

Alibaba operates as a multifaceted conglomerate, with its core activities primarily revolving around e-commerce, technology, and finance. Here's a breakdown of what Alibaba does: E-Commerce Platforms: Alibaba operates various e-commerce platforms catering to different markets and consumer needs.

What is the failure story of Alibaba? ›

In his early childhood, Jack Ma Failed his Primary School examinations, not once but twice! He Failed Thrice during his Middle School exams. When applying to universities after High school, Jack failed the entrance exams thrice before finally joining Hangzhou Normal University.

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